Real businesses. In their own words.
Mathis, Wren and the work behind a coaching business.
Mathis Kennington is a marriage coach. In his Be Human interview, he describes building a working relationship with Wren, an AI partner that supports his own coaching frameworks, content and lead process.
The business context
Coaching involves more than the conversation with a client. Content and the process of reaching prospective clients also need attention. Mathis’s account gives a view of how an AI partner fits around those parts of his business.
From a recorded call to a useful playbook
Around 5:16 in the interview, Mathis describes recording an initial sales call. Wren then builds a portal and a playbook using his frameworks to explain the problem and the proposed way forward.
Around 13:10, he describes the earlier process: copying a transcript from Fathom into Claude, giving instructions about his frameworks, then moving the output into another tool to assemble a playbook. The difference he describes is continuity across those steps, with his methods remaining central.
What changed for Mathis
Around 3:43, Mathis explains that Wren helped organize several versions of his ideas into a clearer framework. Around 5:43, he describes his highest-grossing month at the time of the interview, followed by a discussion of how the agent had improved over time.
These are Mathis’s own observations. They do not isolate the financial effect of AI or establish an expected return for another business. The useful detail is the workflow: his knowledge moves from a conversation into material he can use.
What to consider for your own business
If your work depends on your own methods and content, start by identifying the recurring process where that knowledge needs to be used. Then discuss which actions should remain subject to your review.
The next useful step is to map your workflow with Be Human. Mathis’s experience can inform that conversation without becoming a forecast for your business.
